Wednesday, December 11, 2013

Pantene #WhipIt | Labels Against Women

I'm always leery of corporations adopting rebellions. advertisement was extremely well done, and I 'd thank them for making it if it was a short film. But it's not. And I'm not going to now buy Pantene in solidarity, or whatever, and whip my hair for equality. The problem with counterprogramming commercials like Whip It and the Dove campaigns is, it's still a big corporation trying to get you to buy their products because without them you're smelly, wrinkly, and have listless hair. I'm glad it's not a commercial about women being reduced to their sexuality, or being put down, or abused...but when it's still a COMMERCIAL what good does the content really do?

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